At SMILE, case studies are the foundation of learning. They transform theory into practice, showing how social media data reveals audience behavior, drives engagement, and supports strategic decision-making. The signature Aurora Skincare #RealGlow Series features 13 interconnected cases, guiding learners through the complete analytics journey, from campaign planning and content strategy to performance tracking and reporting. Each case invites learners to think, analyze, and act like real digital strategists, developing data interpretation, storytelling, and decision-making skills essential for success in the modern marketing world.