Selecting metrics and aligning them with strategic goals.
Select the right indicators to evaluate performance and link them to strategic objectives.
Title | AURORA Skincare – Building the KPI Framework for #RealGlow |
Challenge | AURORA’s team faced a new challenge, deciding which social media metrics truly reflected success. Each platform offered dozens of indicators, but without alignment, data risked becoming fragmented and overwhelming. |
Insights | By applying a funnel-based approach, the team mapped key KPIs to awareness, engagement, conversion, and retention stages. Using the “3-2-1 Rule,” they focused on essential metrics like Reach, CTR, ROAS, and CLV while introducing a Sentiment-Engagement Index to capture both emotion and behavior. |
Takeaway | A unified KPI framework gave #RealGlow a single language of success. Clear metrics replaced confusion, ensuring every platform measured what mattered—and transforming analytics into focused, actionable insight. |
