S – Simplicity
Breaking down complex ideas into simple, actionable steps.
M – Meaningful Learning
Linking data to real business outcomes so every lesson matters.
I – Innovation
Exploring emerging tools, trends, and technologies in digital analytics.
L – Learning by Doing
Building skills through real campaigns, live data, and active experimentation.
E – Empowerment
Helping learners use data confidently to make informed marketing decisions.
He is an Associate Professor of Marketing at the Ted Rogers School of Management, Toronto Metropolitan University, Canada. He combines research on social media and artificial intelligence with experiential learning approaches that immerse students in real-world data analysis and strategic marketing decision-making. Through his experiential learning capstone, Dr. Butt has guided more than 120 organizations across Canada in addressing real-world marketing challenges. Under his mentorship, students audit digital platforms, analyze social media data, and design data-driven marketing strategies for client organizations.
He has taught and lectured internationally in Canada, Oman, Morocco, and Pakistan, at universities including LUMS, IBA Karachi, Lakehead University, Sultan Qaboos University, Al Akhawayn University, and the Lahore School of Economics. Dr. Butt holds a PhD (Carleton University, Canada), MBA (Arizona State University, USA), and BA (The College of Wooster, USA).
