At SMILE, case studies are the cornerstone of learning. They transform theory into practice, showing how data drives marketing decisions, fuels creativity, and shapes brand strategy.
The Aurora Skincare #RealGlow Series follows a real campaign narrative from start to finish.
Across 13 interconnected cases, learners experience the entire analytics journey—from defining objectives and collecting data to building dashboards, reporting insights, optimizing performance, and applying ethical standards.
The Aurora Skincare #RealGlow Series follows a real campaign narrative from start to finish.
Across 13 interconnected cases, learners experience the entire analytics journey—from defining objectives and collecting data to building dashboards, reporting insights, optimizing performance, and applying ethical standards.
Each case immerses you in realistic challenges faced by analytics teams, helping you develop the skills to:
Interpret social media metrics with confidence.
Apply analytical frameworks to real business contexts.
Communicate data insights effectively.
Balance data performance with ethical responsibility.
Follow the sequence from Case 1 to Case 13 for a complete end-to-end learning experience, or explore individual topics based on your interest.
Design, measure, and optimize social-media campaigns using real metrics.
Develop dashboards and reports that communicate insights clearly.
Apply ethical principles to data collection and analysis.
Integrate analytics thinking into marketing and organizational strategy.
Visit our -> Resources Page
for glossaries, metrics, and templates.
Read more
Enroll in -> Workshops
to apply your learning in live analytics exercises.
Read more