Title

AURORA Skincare – Defining Objectives and Research Questions for #RealGlow

Challenge

AURORA Skincare wanted to launch its #RealGlow campaign but lacked clarity on how social media objectives connected to broader business goals. Without defined questions, data collection risked becoming unfocused.

Insights

Through business alignment workshops, the team translated brand ambitions into SMART objectives and research questions, linking awareness, engagement, and conversion to measurable social media KPIs across all platforms.

Takeaway

Clear objectives are the foundation of analytics. By aligning social goals with business strategy, #RealGlow established a roadmap for tracking impact and optimizing results from day one.